Trisocial Facebook applications admit a high variety of contest dynamics. Among them, perhaps the most typical are sweepstakes and photo contests, but we should not forget that our fans like participating in a different way in each promotion.
And one of the dynamics that always works good in case we need to lead our strategy through something different is the one that has to do with converting your followers into recruiters for your brand: Getfans.
With Getfans application you can install a contest where the possibilities to win are influenced -or even conditioned- by the number of participants that, previously, other participants have brought to participate in the promotion.
And this is exactly what Universal Music Group has used for installing on its fanpage a contest that has been such a success. On the occasion of having reached the number of 100.000 followers on its playlist Super Hits, this very well known brand has invited their fans to recruite more followers on Deezer for this list, where we can find artists like Avicii, Maroon 5 or Hozier.
The prize consisted in an Extreme Adventure Pack for the winner and three more friends, and would go directly to this fan who had got the maximum number of fans to Super Hits playlist through the invitations automatically generated by Getfans.
Universal Music Group belongs to the french group Vivendi and is the most important record in the United States. It counts on a large list of record labels like EMI or Virgin Records, and works with world-famous artists from all over the world, like Bryan Adams, David Guetta, Bon Jovi or Enrique Iglesias.